Sky Magazine......August   1991


Even in the hot Los Angeles sunshine of A & M Records’ Hollywood headquarters, Jimmy Jam (right, real name James Harris III) is wearing a double-breasted, grey pinstripe: suit. His partner Terry Lewis is also wearing a suit a cream pinstripe affair. They wear suits when they eat, go to clubs and work in the recording studio. They even wear suit to clean the car. The Minneapolis duo, who were Prince’s rivals in his early days on the local club scene, are already world-famous producers. Janet Jackson,Jimmy Jam and Terry Lewis Alexander O'Neal, The Human League, Ralph Tresvant and Johnny Gill are  among those to benefit from the hard, clean Jim and Lewis dance sound – and they’ve produced 20 singles that have reached the American top 10, not counting the 50 that have reached the top 10 in the American R’n’B charts. Now they’re starting their own record label, Perspective Records, and they are looking to Minneapolis for their tirst signings. "It's home to us," says Lewis, "we like the cold winters and the hot summers." "The Minneapolis scene is as vital as it ever was," says Jam. "It might not be as trendy but the quality groups still come out of there." But he knows that Minneapolis, deep in America’s farming heartland and basking in country music, is hardly aware of its dance scene."If you took the music away the city wouldn't miss a beat. We are a very small minority." But a very important one. Jam and Lewis first worked together in the band Flyte Tyme which competed fiercely with another local band, Grand Central, and its leader, Prince. When Prince made his film Purple Rain, he acknowledged their old competition by having Jam and Lewis play In the rival band in the movie, The Time.

Now the pair are taking their record company executive status in their stride. Their first release is by the 40-piece gospel group Sounds Of Blackness, which mixes gospel with slave hollers and rap. "I call it feel-good music," says Lewis."It’s just soul." Away tram work neither listen to much pop music. "In fact my stereo is broken," says Jam, a rap fan. "Terry bought me a new one a. couple of years ago but I still haven’t unpacked it yet because I don't want to hear music at home. Lewis, on the other hand, favours the tranquil tones of harp music."And I sometimes listen to country music on the way to work. I mean Prince's Purple Rain is almost country. It just needs some steel guitar!" PAUL ABLETT


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