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Even in the hot Los Angeles sunshine of A & M
Records Hollywood headquarters, Jimmy Jam (right, real name James Harris III) is
wearing a double-breasted, grey pinstripe: suit. His partner Terry Lewis is also wearing a
suit a cream pinstripe affair. They wear suits when they eat, go to clubs and work in the
recording studio. They even wear suit to clean the car. The Minneapolis duo, who were
Princes rivals in his early days on the local club scene, are already world-famous
producers. Janet Jackson, Alexander O'Neal, The Human League, Ralph Tresvant and Johnny
Gill are among those to benefit from the hard, clean Jim and Lewis dance sound
and theyve produced 20 singles that have reached the American top 10, not
counting the 50 that have reached the top 10 in the American RnB charts. Now
theyre starting their own record label, Perspective Records, and they are looking to
Minneapolis for their tirst signings. "It's home to us," says Lewis, "we
like the cold winters and the hot summers." "The Minneapolis scene is as vital
as it ever was," says Jam. "It might not be as trendy but the quality groups
still come out of there." But he knows that Minneapolis, deep in Americas
farming heartland and basking in country music, is hardly aware of its dance
scene."If you took the music away the city wouldn't miss a beat. We are a very small
minority." But a very important one. Jam and Lewis first worked together in the band
Flyte Tyme which competed fiercely with another local band, Grand Central, and its leader,
Prince. When Prince made his film Purple Rain, he acknowledged their old
competition by having Jam and Lewis play In the rival band in the movie, The Time.
Now the pair are taking their record company executive
status in their stride. Their first release is by the 40-piece gospel group Sounds Of
Blackness, which mixes gospel with slave hollers and rap. "I call it feel-good
music," says Lewis."Its just soul." Away tram work neither listen to
much pop music. "In fact my stereo is broken," says Jam, a rap fan. "Terry
bought me a new one a. couple of years ago but I still havent unpacked it yet
because I don't want to hear music at home. Lewis, on the other hand, favours the tranquil
tones of harp music."And I sometimes listen to country music on the way to work. I
mean Prince's Purple Rain is almost country. It just needs some steel guitar!"
PAUL ABLETT

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